Business Development Manager - West Coast
About Maria Nila
Maria Nila is a Swedish, family-owned beauty brand offering 100% vegan and cruelty-free haircare. We exist to provide the world with professional beauty in a friendly, sustainable way—without compromising on quality or performance. Proudly B Corp certified, we are committed to making a positive impact across people, planet, and product. By combining innovation with purpose, we empower salons and consumers to make more conscious choices in beauty.
Position Overview
The Business Development Manager plays a key role in driving growth within an assigned territory by working closely with our distributor network and salon partners. This role is responsible for developing and executing strategic business plans, building strong relationships with Distributor Sales Consultants (DSCs), and supporting salon success through education, marketing, and sales initiatives. The ideal candidate is a confident communicator, relationship builder, and results-driven professional who thrives in a dynamic field environment.
Key Responsibilities
· Create, develop, and execute business plans for each assigned distributor in alignment with sales goals and brand strategy.
· Build and maintain strong relationships with distributor leadership and DSCs to drive retail and service business.
· Conduct regular planning meetings (in-person or virtual) with distributor teams to align on performance, targets, and opportunities.
· Provide ongoing sales training and development for DSCs using Maria Nila programs and tools.
· Visit salons regularly to deliver product knowledge, support marketing strategies, and build long-term relationships.
· Develop and implement retail and marketing strategies to increase salon sell-through.
· Analyze sales-out and purchasing data monthly to identify trends, set goals, and support distributor planning.
· Ensure proper implementation and performance tracking of the Salon Rewards Program within your territory.
· Support and coordinate distributor-led education and events.
· Manage quarterly marketing and education plans. Develop, implement, and assess marketing strategies utilizing accrual funds in collaboration with distributors.
· Meet or exceed annual goals related to sales growth, new salon openings, and other key performance indicators.
· Maintain accurate records in CRM and manage budgets in line with company guidelines.
Qualifications
· 3–5 years of experience in professional beauty sales or business development—ideally within the beauty industry.
· Experience working with distributor teams and DSCs.
· Proven ability to build strategic business plans and deliver against KPIs.
· Excellent interpersonal, presentation, and training skills.
· Strong analytical and planning capabilities, with experience using CRM platforms and Microsoft Office.
· Highly organized, self-motivated, and able to manage multiple priorities independently.
· Willingness to travel up to 50-75% within the assigned territory.
What We Offer
· Competitive base salary with performance-based bonus structure.
· Comprehensive medical, dental, and vision insurance
· Collaboration with a passionate and supportive team across sales, education, and marketing.
· The opportunity to represent a fast-growing, B Corp-certified brand in the professional beauty space.
- Department
- Distribution Sales
- Locations
- United States
- Remote status
- Fully Remote
What do we offer?
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Work with a great team of doers and creators
Our day-to-day work is led by a company culture that guides us to Be Ambitious, Act Friendly and Take Ownership, where our key values within sustainability, innovation and family culture goes into every detail of our work. For the right person, there are great opportunities ahead! -
Work with a socially responsible brand
At Maria Nila you work with cruelty-free, animal and climate friendly, and colour-protecting haircare products. We develop and produce our own products and have our own fulfillment center, warehouse and factory in Sweden. The philosophy of choosing friendly does not stop at the products. With charity as one of our core pillars, we believe in a workplace where we must take responsibility for animals, the environment, and our future generations. We want you to be part of our friendly journey.
About Maria Nila
Our 100% vegan and cruelty-free products are developed out of love for animals and the environment.
Maria Nila offers a wide range of exclusive haircare and styling products to hairdressers around the world. We think of each product as a piece of art and craftsmanship, carefully developed to grant a complete satisfactory experience for our customer, including quality, design and ease of use.
We are particularly proud of our production plant located in Helsingborg, Sweden. With great passion for their work, our developers and chemists select ingredients, which are then processed to create a finished product.
All our Products are 100% vegan and certified by PETA, Vegan Society and Leaping Bunny.